Our Qualifications & Services

How We Help Organizations Of All Sizes Maintain Excellent Reputations

Typically, the Risk Communication Institute is called in to advise organizations how to communicate the known risks of their activities to other parties in ways that are honest, factually supported and easy for the folk to understand.

In the case of Reputational Risks, we deal with the risks TO the prime party from other parties.

In the present age of social media, critics can use their freedom of speech to harshly condemn what they see as injustices in someone’s behavior. Then, if their criticism resonates with others, that spark of annoyance can be fanned into a raging inferno, particularly if the Prime Party reacts with uncaring communications.

Business Reputation Management

Reputational Risk Cartoon NEVER be unsympathetic of others’ concerns even if you suspect they are unreasonably exaggerated. ©John Paling

We use our expertise in effective risk communication to deal with risks to an organization’s or individual’s reputations in several ways.

1. We actively seek out and encourage examples of positive behaviors that generate and support excellent reputations.
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2. We actively respond to examples of what appear to be bad behaviors that act to tarnish or even totally smash the positive image that an organization might seek to proclaim.
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3. We offer keynote presentations and consulting to reinforce an organization’s culture of truly meriting a good reputation and thus being worthy of successful partnerships with its customers and clients.
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How To Avoid The Costs Of Losing Your Reputation In The Modern Media Swamp

All reputations are based on customers and clients expecting certain standards of behavior from their partners.

A reputation crisis occurs when stakeholders lose that trust. Customers stop buying, employees leave, vendors lose interest in servicing, and regulators, litigators and reporters inevitably pile on. For them, the stain of a reputation crisis can be personal and permanent.
Make no mistake about it, it is very hard to alter the minds of your critics and everyone else who thought bad of you once a negative image takes hold.

However, in time, a perceived risk may be made to evaporate if reputational resiliency (caring + competency) is repeatedly demonstrated by word and deed.

Bad Business Reputation Cartoon Once a reputation is lost, a black cloud continues to dominate perceptions.

John Paling MA (Oxford) Ph.D. ( Birmingham), GFIC (Florida)

John Paling is the Founder of The Risk Communication Institute and the President and Chief Advocate for the Reputational Risks Division.

John has a lifetime’s experience in successfully communicating social and scientific issues to the public. His company made the very first PBS NOVA television program 30 years ago (it won an Emmy); he was a speaker for the National Geographic Society at Constitution Hall for many years; he was an on-camera expert for Disney; he has produced Emmy Award-winning nature programs, is a Winston Churchill Fellow and is an internationally published author and researcher.

Like other great teachers with a passion for his subject, he can make what might appear to be a heavy topic into a riveting and informative adventure. John is also an experienced international speaker whose entertaining keynotes and value-packed seminars offer proven value for meeting planners. Where appropriate, he can include memorable metaphors from segments of his National Geographic Society wildlife films that he narrates live to provide a distinctive “change of pace and change of style.”

As an ex-professor from Oxford, John is uniquely qualified to provide cutting-edge information to organizations of all types. He has a track record of Fortune 500 clients that speaks to his ability to stimulate and energize audiences.

Bright Idea Cartoon

John has the reputation for capturing bright ideas from his past experiences and then combining them to generate fresh strategies to help his clients.