1. Supporting Individuals

We visibly acknowledge and support those individuals we come across who themselves merit a good reputation because they go the extra mile to help their fellow citizens.

Call Center Employee

Those we meet along the way can just do the minimum – or go out of their way to deliver the most help that they can deliver.
Angry CEO

The world has changed. Many more people are simply no longer prepared to put up with terrible treatments from companies that don’t care.

2. Changing Organizations’ Behaviors

With civility, kindness and persistence, we plan to change the behaviors of organizations that show dishonesty, disrespect or callousness for their fellow citizens or who use their control of electronic platforms as a weapon to frustrate those they should be serving.