Including short segments from John Paling’s, Emmy-Award winning wildlife films, narrated live, to make the key points of his messages memorable.
Life is changing. And it stays the same.
The part that is changing beyond all recognition is that electronic media have now altered the way the whole world communicates and how reputations are formed – and lost. It has allowed organizations to dispense with people and rely instead on websites, blogs and social media to try to gain and service their clients at minimum costs.
Sadly, this frequently has resulted in the total disappearance of access to helpful human support. Instead well-intentioned citizens are subjected to impersonal service, confusing communications and often infuriatingly frustrating obstacles that block all attempts at progress.
But this digital transformation has come with possible advantages for the public too. It has also has allowed non-stop bad news to stream to people across the world. It makes it easy for individuals who feel that they have been badly treated to find allies and voice their complaints in the strongest possible terms. And that onslaught of negative news can speedily change an organization’s reputation such that it becomes viewed as a toxic player in society.
The part that has not changed in this new age is the motivating strength of combined human emotions. History shows that when enough people become unwilling to accept certain standards of behavior in society, they stand up and demand better.
Disreputable organizations and people come with a price. Increasingly it is important to take active steps to develop and maintain a reputation that clients and citizens are happy to do business with.
The world is often not what it seems. It has been easy to take benefits of digital savings without adequately compensating for the reputational risks.
Customers now have limits on their time availability too. Mere satisfaction will not ensure maintaining a good reputation when negative stories emerge.
Nature shows that active cooperation is the best way to overcome more competition. Ways to achieve this.
Review the key factors that you consider would ensure developing an excellent reputation in your circumstances. Ethics and customer satisfaction are only parts of the core values.
Acknowledge those in your group who embody behaviors that support a good reputation. Establish client programs in which sympathetic and responsive communications become a matter of pride, as well as strength.
Accept that you may be able to continue the way that you have been doing without precipitating a disaster but that building Reputational Resiliency is the wisest way to manage the risk.
John Paling has spent over two decades giving keynote presentations across the world. Here are some of the related areas in which he has extensive experience.
He always prepares by collaborating with his clients to fully understand the objectives of his meeting planners and then customizes his presentation to support those needs. Support and marketing materials are always provided to maximize the success of the event.
His extensive experience is summarized here.