We are firm believers that there are many more good and conscientious people in life than there are dishonest and disreputable ones. As such The Reputational Risk Institute issues certificates applauding positive behaviors over and above basic service expectations that reflect well on both the reputation of the individual officer of an organization as well as the company overall.
These certificates reinforce the importance of providing good and honest service and serve as a reminder of those individuals who deserve special recognition by their companies too.
You only have to consider the efforts that local companies make to try to harvest positive reviews to appreciate that having a good reputation can quickly result in the number one position in their market. Research shows that the most commonly reported irritations are failures to communicate clearly, not showing up or attempts to add extra charges. The old adage of “Say what you mean and do what you say” can go a long way to starting to build a solid reputational resiliency. That should not be difficult as it sometimes appears to be.
If an organization that thinks of itself as customer-focused yet can’t do that, then it does not deserve a good reputation!
Our experiences confirm that many people work conscientiously every day and rarely get recognized by those they serve. Receiving these unexpected acknowledgments of their behaviors and services provides a significant reinforcement supporting a culture of concern for client relations.
We recognize that these positive initiatives of support and appreciation are particularly valuable at the individual level. However, when amplified by others, they can serve a small antidote to the climate of disrespectful and insulting interpersonal communications that seem so common on the web and across our country.